August 2023
I joined Meituan as an algorithm engineer.

July 2023
I will serve as a PC member for AAAI 2024.

June 2023
One paper is accepted by ECML-PKDD'23 about Bayesian networks.

June 2023
I passed my PhD defense.

May 2023
One paper is accepted by ICWS'23 about social recommendation.

September 2022
One paper is accepted by ICDM'22 about user interest modeling and online advertising.

August 2022
I will serve as a PC member for AAAI 2023.

July 2022
I got Recognition Award of 2021 Tencent Rhino-Bird Research Elite Training Program.

June 2022
I got student travel grant of SIGIR 2022.

April 2022
One paper is accepted by SIGIR'22 about CTR prediction and online advertising.

Zuowu Zheng 

Algorithm Engineer

Advertising Platform Group
Meituan Inc.

B-Link T6 Building
221 Huangxing Road, Shanghai, China

zhengzuowu AT, wozhengzw AT
waydrow AT

CVGoogle ScholarGitHub

I am currently an algorithm engineer in Meituan, focusing on recommender system for online advertising platform, especially user interest modeling, auction design, bidding strategies, and social recommendation. Prior to that, I received my Ph.D. degree from the CS department, Shanghai Jiao Tong University (SJTU) in June 2023, advised by Prof. Xiaofeng Gao. I was a visiting research scholar in the N-CRiPT, National University of Singapore (NUS) from January 2022 to January 2023, advised by Prof. Anthony K. H. Tung. I was a research intern at Tencent TEG in 2021. I received B.E. in Computer Science from Ocean University of China (OUC) in June 2018, where I was advised by Prof. Yingjian Liu.


Shanghai Jiao Tong University (SJTU)
Ph.D. in Computer Science              Sept. 2018 - Present,  Shanghai, China
Advisor: Prof. Xiaofeng Gao
National University of Singapore (NUS)
CSC Visiting Ph.D. Student in Computer Science            Jan. 2022 - Jan. 2023,   Singapore
Advisor: Prof. Anthony K. H. Tung
Ocean University of China (OUC)
B.E. in Computer Science                Aug. 2014 - Jun. 2018,   Qingdao, China
Advisor: Prof. Yingjian Liu


RBNets: A Reinforcement Learning Approach for Learning Bayesian Network Structure
Zuowu Zheng, Chao Wang, Xiaofeng Gao, and Guihai Chen
The European Conference on Machine Learning and Principles and Practice of Knowledge Discovery in Databases (ECML-PKDD), Turin, Italy, September 18-22, 2023.

ExpoEv: Enhancing Social Recommendation Service with Social Exposure and Feature Evolution
Li Ma, Zuowu Zheng, Xiuqi Huang, Zhaoxiang Zhang, Xiaofeng Gao, Jianxiong Guo, and Guihai Chen
IEEE International Conference on Web Services (ICWS), Chicago, USA, July 2-8, 2023.

AutoAttention: Automatic Field-Pair Selection for Attention in User Behavior Modeling
Zuowu Zheng, Xiaofeng Gao, Junwei Pan, Qi Luo, Guihai Chen, Dapeng Liu, and Jie Jiang
The 22nd IEEE International Conference on Data Mining (ICDM), Orlando, USA, November 28 – December 1, 2022. (Full)

HIEN: Hierarchical Intention Embedding Network for Click-Through Rate Prediction
Zuowu Zheng, Changwang Zhang, Xiaofeng Gao, and Guihai Chen
The 45th International ACM SIGIR Conference on Research and Development in Information Retrieval (SIGIR), Madrid, Spain, July 11-15, 2022. (Full)

Predicting Hot Events in the Early Period through Bayesian Model for Social Networks
Zuowu Zheng, Xiaofeng Gao, Xiao Ma, and Guihai Chen
IEEE Transactions on Knowledge and Data Engineering (TKDE), Volume 34, Issue 3, pp.1390-1403, March 1, 2022.

Social Circle and Attention Based Information Popularity Prediction
Zuowu Zheng, Siqi Shao, Xiaofeng Gao, and Guihai Chen
Chinese Journal of Computers (计算机学报), Volume 44, Number 5, May 2021.

Popularity Prediction for Single Tweet based on Heterogeneous Bass Model
Xiaofeng Gao, Zuowu Zheng, Quanquan Chu, Shaojie Tang, Guihai Chen, and Qianni Deng
IEEE Transactions on Knowledge and Data Engineering (TKDE), Volume 33, Issue 5, pp.2165-2178, May 1, 2021.

SATP: Sentiment Augmented Topic Popularity Prediction on Social Media
Weizhi Gong, Zuowu Zheng, Xiaofeng Gao, and Guihai Chen
The 17th International Conference on Service Oriented Computing (ICSOC), Toulouse, France, October 28-31, 2019. (Poster)


Tencent TEG (Wechat Industry Ad Group)
Research Intern                Jun. 2021 – Dec. 2021,   Shenzhen, China
Mentor: Changwang Zhang
  • - 2021 Tencent Rhino-Bird Research Elite Training Program
  • - Hierarchical intention embedding network, click-through rate prediction
Tencent TEG (Wechat Ad Ranking Group)
Research Intern                Dec. 2020 – Jun. 2021,   Shenzhen, China
Mentor: Junwei Pan
  • - 2020 CCF-Tencent Rhino-Bird Research Fund
  • - User interest modeling, click-through rate prediction

Honors and Awards

  • SIGIR 2022 Student Travel Grant,   2022
  • Technology Scholarship of Huatai Securities (Top 2% in department),   2022
  • Recognition Award of Tencent Rhino-Bird Research Elite Training Program (Top 10%),   2022
  • Excellent Scholarship for Doctoral Students of SJTU (Top 2% in department),   2021
  • Excellent Scholarship for Doctoral Students of SJTU (Top 2% in department),   2020
  • Outstanding Graduates of Shandong Province (Top 2% in department),   2018
  • National Scholarship (Top 2% in department, the highest scholarship for Chinese students),   2017
  • Outstanding Cadre of Science and Technology Association in Shandong Province (130 recipients in Shandong Province, China),   2017
  • Outstanding Student of Shandong Province (25 recipients in University),   2016
  • Second Prize, China Graduate Mathematical Contest in Modeling (Top 6% nationwide),   2016

Academic Services

  • Program Committee Member of AAAI 2024
  • Program Committee Member of AAAI 2023
  • Program Committee Member of ECML-PKDD 2020
  • Reviewer of ECML-PKDD 2022
  • Reviewer of DASFAA 2022
  • Reviewer of Information Sciences
  • Conference organization of ISCO 2018
  • Conference organization of SKA 2018

Useful Links

AI Conference Deadlines
Tmall dataset of IJCAI 2015 Contest
Ad Click Data on Taobao
Machine Learning Reading List
Deep Learning Reading List

Last update: August 24, 2023. Webpage template borrows from Prof. Xiangnan He.